Meet The Founder

Fashion has been part of my life from the very beginning. My journey started with GAP Inc., where I modeled as a GAP Baby — and from that early introduction to the world of style, my passion for fashion only grew stronger.

During my college years, I managed Banana Republic and Ann Taylor, where I developed a strong foundation in leadership, customer relations, and visual merchandising. From there, I advanced to oversee visual operations for Saks Fifth Avenue in Atlanta and later managed luxury boutiques for Elie Tahari and Marc Jacobs.

My career continued to evolve with positions at Gucci and Tom Ford, where I specialized in trading and product management as a Subject Matter Expert (S.M.E.). These experiences deepened my understanding of luxury retail, craftsmanship, and the business of fashion on a global scale.

A proud career milestone came when I became the youngest stylist at Saks Fifth Avenue to be invited to New York Fashion Week — working behind the scenes styling models before they stepped onto the runway. Since then, I’ve styled numerous children’s fashion shows and served as a judge for pageants across the country, inspiring young talents to embrace their individuality through style.

Fashion, for me, has always been personal. I was raised by my grandmother — a true fashionista — who taught me that style is an extension of self-expression. She would often call me in from playing outside to help her choose an outfit, carefully matching her earrings and hats. Those cherished moments not only strengthened our bond but also ignited my lifelong appreciation for creativity, elegance, and authenticity in fashion.

Today, through OUR Culture, I strive to empower children to authentically express themselves through fashion that reflects their passion, individuality, and confidence. Because true style isn’t just about what you wear — it’s about who you are and how you show up in the world.

~ Xavier R, Founder & Creative Director